Mario Armstrong
Baltimore Ravens • Media Sales Manager
My approach to the opportunity: adding a proven new-business and sponsorship skill set to an already strong commercial organization.
I bring new-business origination, sponsorship development, media partnerships and the ability to build commercial value around Ravens media.
With the Ravens’ powerful platform behind the conversation, I can help originate net-new advertiser relationships, expand categories and develop incremental revenue opportunities.
Explore the opportunity ↓The proof
I’ve raised millions around media properties that started without built-in recognition, inherited advertiser relationships or automatic buyer interest.
Here are the receipts.
.jpeg)
That’s the muscle I’d bring to the Ravens — now with one of the most powerful brands in sports behind the conversation.
The logo may open the door. The sale still has to be earned.
Original content + media partnerships
Selling brands into programming from the ground up. Creating opportunities for brands to own.
Nasdaq. FedEx Office. Roku. Capital One. Zenni. Wix.
For the Ravens this translates directly to selling presenting partners, integrations and larger sponsorships around original Ravens podcasts, video series and digital programming.
Original programming creates more than inventory. It creates something a brand can own.
Integrated sponsorship in the real world
Zenni became more than a logo placement. The sponsorship connected branded content, audience participation and a Times Square activation.
A media partnership designed to create a bigger brand moment.
.png)
An additional growth lane
I know how to identify new prospects, find the business trigger that makes the timing right, and originate conversations that can become incremental revenue.
Build on the strength of today’s sports-media buyer base.
Create more value around existing media assets.
Grow relationships beyond the first opportunity.
Prospecting thesis
I know how to identify new prospects, find the business trigger that makes the timing right, and originate a conversation that can become net-new revenue.
Opportunity map
I’d look for companies making a real bet on this region — expansion, headquarters moves, hiring, acquisitions, new facilities or major growth initiatives — and ask whether the Ravens can help make that investment more valuable.
Health & wellness
Erickson secured a major credit facility to accelerate growth and is bringing additional Maryland senior-living capacity to market.
Its growth creates a timely need to reach older adults, the adult children who influence decisions and the talent needed to support expansion.
Awareness, lead generation, regional visibility, hospitality and customer relationships.
Large company. Real capital. Current growth trigger. Plausible Ravens audience.
Professional services
Professional-services firms often grow through relationships, credibility and client access — making a Ravens relationship valuable beyond traditional advertising.
Moving its corporate headquarters and roughly 300 employees to Hunt Valley.
Why I’d callA headquarters move creates a visible moment to strengthen regional stature and relationships.
Possible commercial valueRecruiting, employee engagement, client entertainment and regional visibility.
Moved its Baltimore operation into the top four floors of 100 Light Street under a long-term lease.
Why I’d callThe move signals a long-term commitment to growing its presence in Baltimore’s business community.
Possible commercial valueClient development, executive relationships, recruiting and hospitality.
Growth & development
Major new headquarters and distribution-center investment in Columbia, retaining hundreds of employees and adding additional jobs.
The investment creates a timely moment to turn a long-term regional bet into greater business value.
Regional visibility, recruiting, employee pride, hospitality and customer relationships.
Illustrative outside-in opportunities. Actual pursuit would depend on existing partner rights, category exclusivity and available inventory.
The method
Expansion
Relocation
Hiring
Acquisition
New facility
Market entry
What matters now: awareness, recruiting, customer acquisition, client relationships, hospitality or credibility?
Connect the company’s current priorities to a clear reason for a Ravens relationship.
Media, sponsorship, digital, hospitality, live experiences or a broader partnership.
The goal is not more prospecting activity. The goal is more net-new revenue.
The role I could own
I’d want to be measured on my ability to add incremental business alongside the Ravens’ current commercial efforts.
Not replacing the existing sales engine — adding another hunting lane to it.
.jpeg)
Media sales foundation
Earlier in my career, I sold spot television and worked directly with agencies, planners and media buyers. I understand the competitive media-sales environment and the fundamentals of selling inventory.
Where my career has gone much deeper is new-business origination, sponsorship development and finding revenue where there wasn’t an obvious path before.
A measurable growth lane
If the question is how much incremental business I can add, there’s a simple way to find out:
Clear lane. Clear targets. Clear measurement.
The close
I’m not the most traditional candidate for this role. But I know how to create sponsorship revenue, originate new business, and expand the buyer universe.
I’d welcome a conversation about either: